Abstract: In order to build a good environment for the development of both staffs and hospital, our hospital carried out a strategy of
Staffs Construct Hospital, Staffs Evolve Hospital, Staffs Make Hospital Powerful. This paper proposed a new idea of creating a new environment
for human development, that improved the soft power of personnel work with core values of the hospital, and advocated performance
and compatibility.

Key words: personnel work, core values, soft power, culture construction